Coaching Fundamentals

Coaching Fundamentals

Drive results through your change superheroes: The Coaches

Gartner Research suggests that organizations that invest in leadership development programs see a 50% higher return on investment compared to those that do not.

Gartner


WHY OUR PROGRAM?

Most organizations introduce an average of 300 changes every year, many of them marginally adopted.

If you want your changes to stick, invest in building leader capability!

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WHO IS THIS FOR?

First- and second-line leaders


WHAT'S THE PLAN?

We build leaders’ skill and habit through our 16-chapter learning series. It covers the essentials needed to promote a mindset of continuous improvement, unleashing the potential of your leaders and their teams. Some major topics leaders will learn, practice, and apply into day-to-day life include:

  • Build trust & lead change
  • Spark self-discovery & critical thinking
  • Diagnose and close skill gaps

HOW WE'RE DIFFERENT
  • Tailored to fit your organization’s environment, culture, and business goals
  • Focused on sustained results for targeted KPIs 
  • Led by seasoned e2G Master Coach with decades of experience 
  • Asynchronous learning: eLessons with demos, interactive quizzes, & gamification
  • Synchronous learning: Fun and highly engaging group sessions
  • In-person, virtual, or combination delivery
  • Rich learning materials in English, French, & Spanish

WHAT OUR CLIENTS LOVED!
  • Fostered an atmosphere of trust – no more “us and them”
  • Instilled at every level the mindset that coaching is a positive, value-added activity
  • Reduced the variance of leadership and coaching skill proficiency among leaders
  • Equipped leaders with a comprehensive toolkit with methods and techniques to effectively lead and coach diverse personalities
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TELUS

Our CEB played a crucial role in reshaping our agents’ outlook, fostering a unified approach to “service” and “sales”.

Throughout our multi-year partnership, e2G developed an in-depth understanding of our business and people. This enabled them to proactively offer insights and recommendations, ultimately enhancing the quality of every project.

This enduring relationship has had a profound impact on our agents, leaders, and in turn, our valued customers and business success.

 

Jason Drum
Sr Manager, Channel Operations
TELUS
THE CHALLENGE

Though TELUS’ far shore outsourcers achieved sales, their CSAT study revealed high levels of customer dissatisfaction. Attempts to balance “service” and “sales” through their “Solution Selling” initiative yielded minimal success. 

THE STRATEGY

Change mindset and promote a balanced approach to sales leveraging TELUS’ customized CEB. To crystalize what “balance” looks and sounds like, and most importantly, how to deliver it, build tailored content and learning journeys that

  1. Enable agents to deliver “Great” on every customer interaction, 
  2. Equip leaders to coach agents towards adoption and mastery of CEB skills, and 
  3. Empower internal coaching champions to sustain and build upon the gains.

Moreover, to support the mindset shift and boost business success via CEB excellence

  • Refresh processes and content within Training, QA, Channel Management, and Marketing, as well as
  • Re-align compensation models and incentive programs
THE OUTCOME
Improvement in  CSAT Improvement in  CSAT

50%

Improvement in CSAT

Improvement in  Sales Conversion Improvement in  Sales Conversion

10%

Improvement in Sales Conversion

Improvement in  Order Value Improvement in  Order Value

5%

Improvement in Order Value

TELUS’ deployment of these learning programs delivered tremendous returns, as reflected in the stellar improvement in customer satisfaction, particularly in their Likelihood to Recommend results. They also enjoyed boosts to their sales results, new hire retention, AHT, and ESAT! 

With their 12 certified Master Coaches, combined with a comprehensive library of resources — including nifty content like 20 CEB training videos and 12 Agent Sales Workshops — TELUS secured a clear strategy to support sustainment and fuel innovation.

E-Comm 9-1-1

Because of e2G’s Coaching Fundamentals series and a custom-built Critical Thinking Workshop, our mindset toward performance improvement shifted, fostering a genuine appreciation for each others’ roles and efforts.

I’m elated to share that we achieved the lowest attrition rates in our history and are seeing improved consistency in efficiency and critical thinking skills!

Sandy Mann
Director, Emergency Communications Centre
E-Comm 9-1-1
THE CHALLENGE

E-Comm 9-1-1 sought to strengthen the workflow between two groups in their fast-paced, and high-stakes environment:

Call Takers – handling incoming emergency calls – were a young team owing to high turnover. E-Comm 9-1-1 needed help with developing their critical thinking for quick and accurate hand offs.

Dispatchers – interpreting and actioning required services – were a unionized team of experienced associates. They lacked the capability to support their newly tenured colleagues’ progress. 

THE STRATEGY

For Call Takers, build a Critical Thinking Workshop to expedite their development in rational inquiry, evaluation and deduction skills.

For Supervisors, Dispatchers, Training & QA, craft a curriculum training them on proven leadership and coaching techniques that enable Call Taker team’s speed to proficiency.

THE OUTCOME
Improvement in Attrition Improvement in Attrition

50%

Improvement in Attrition

Increase in Employee Engagement Increase in Employee Engagement

10%

Increase in Employee Engagement

Improvement in interest in Supervisory roles Improvement in interest in Supervisory roles

100%

Improvement in interest in Supervisory roles

The result of the dedication and combined efforts of all stakeholders at E-Comm 9-1-1 was 

  • an unprecedented zero-open positions in the Call Taker team, and
  • a fortified team working seamlessly ensuring the highest levels of responsiveness and streamlined operations for this vital service!
TELUS

Coaching Fundamentals reshaped our understanding of “coaching”. Implementing these concepts and methodologies,  our leaders across Canada and throughout our global centres, quite simply transformed our culture.

Consequently, we enhanced our consistency in prioritizing both customer and employee needs, fostering a more customer-centric and employee-centric environment.

Katherine Deschamps
Sr Business Analyst, Coaching
TELUS
THE CHALLENGE

Wanting to break away from the lackluster service the Telcom industry was known for, TELUS set their sights on being a market leader by excelling in all KPIs, starting with Customer Satisfaction. 

THE STRATEGY

Unify definition of exceptional CX and skills needed to execute consistently.

Build tailored content that support TELUS’ vision of Best in Class CX. Specifically, target the main groups at the heart of this movement and design curriculums that

  1. Enable all customer-facing teams to deliver “Great” on every customer interaction, 
  2. Prepare all leaders to coach and motivate team members towards this new high bar, and 
  3. Empower internal coaching champions to sustain — and build upon — the gains.
THE OUTCOME
Improvement in CSAT Improvement in CSAT

40%

Improvement in CSAT

Improvement in Repeat Calls Improvement in Repeat Calls

50%

Improvement in Repeat Calls

Improvement in ESAT Improvement in ESAT

60%

Improvement in ESAT

TELUS’ clear multi-pronged strategy galvanized their teams worldwide, inspiring them to adopt a decidedly customer-centric mindset and collectively shift their culture.

With a global cohort exceeding 1000 graduates in Coaching Fundamentals, among them 25 Certified Master Coaches, TELUS naturally succeeded in moving to the front of the pack. 

TELUS’ laser-focus on the customer experience earned them industry-leading KPIs, including the lowest customer churn and lowest customer complaints in the telecommunications space several years running!

BMO InvestorLine

What a fantastic experience for our Specialists and leaders working through the CEB and Coaching Fundamentals sessions!

Our CEB was customized to align with our bank’s vision and purpose, enabling all Specialists and leaders to unite behind it.

I particularly appreciated having access to tools and techniques that empowered me to drive accountability among my team of managers.

Sheryl Doyon
Head of Regional Operations
BMO InvestorLine
THE CHALLENGE

BMO InvestorLine’s Self-Directed Trading group was struggling with a few KPIs despite concerted efforts to move the needle. Specifically, the team wanted help to resolve low NPS, high AHT, and Sales results fluctuating just below target

THE STRATEGY

Clarify BMO InvestorLine’s definition of exceptional CX and skills needed to move the needle.

Then, provide training, tools, and techniques that enable

  1. Team members to deliver “Great” while controlling overall handle time, and
  2. first- and second-line leaders to coach and motivate team members to achieve targets.
THE OUTCOME
Over target in NPS Over target in NPS

34%

Over target in NPS

Improvement in AHT Improvement in AHT

5%

Improvement in AHT

Over target in Sales Over target in Sales

22%

Over target in Sales

The Self-Directed team succeeded in turning the tides on NPS, AHT, and Sales. In fact, they saw a remarkable 25-point jump in their NPS within the first 6 months – just midway through the program!

On the heels of this success, e2G partnered with the Advice-Supported Investing team who were eager to resolve their low Sales. Using the same approach with content tailored for this functional group, revenue results trending upwards from Q1 and by Q3,exceeded target …as did their NPS. Cool!

Both groups report sustained gains and have consistently levelled up their game year over year significantly contributing towards the highest ever enterprise-wide NPS!

apple-express.png

Managing numerous clients each with unique requirements poses a challenge for our agents. However, employing a structured and methodical approach to learning complex information has allowed us to fulfill our contractual obligations with ease.

It felt effortless working with e2G. They were very accommodating, tailoring the content specifically for our needs, and remained available afterward to ensure the learning stuck and we got the outcome we needed.

Nasser Syed
CEO
AppleExpress
THE CHALLENGE

Apple Express was set to launch with a new client who required the highest standards in quality as well as SLAs for deliveries.

Having hired the team of front-line members and leaders, Apple Express needed the right training and development to enable the team in delivering the top-level care for this white glove account.

THE STRATEGY

Design New Hire training to encompass

  1. The new client’s account-specific requirements,
  2. Apple Express’ standard policies & procedures, and
  3. Refresh Apple Express’ systems training to reflect a series of updates they had undertaken in the past year.

Then, equip leaders to support the team via building effective coaching and leadership skills.

THE OUTCOME
Met SLAs for deliveries received Met SLAs for deliveries received

100%

Met SLAs for deliveries received

On time launch for new client On time launch for new client

100%

On time launch for new client

Attrition among New Hires Attrition among New Hires

10%

Attrition among New Hires

This discerning new client was delighted with the seamless transition of their business to Apple Express, praising their dedication to assembling a quality-focused team who took pride in achieving targets!

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Let's Connect!

Connect with us anytime to ask questions, share what’s on your mind, or discuss how we can help. We value your input and are eager to assist. Whether it’s inquiries, ideas, or challenges, we’re here to listen and collaborate with you towards solutions. We can’t wait to hear from you!